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Marketing Workshops

Our marketing workshops or 1-to-1 training if you prefer, will empower you with the knowledge & insight to implement your own marketing campaigns.

Book your place today
Strategic Marketing Workshop

Strategic Marketing Simplified

With a clear process, you’ll be able to find out the key steps you need to create a strategic marketing plan. A strategic approach will give you focus, clarity, objectives, strategies and accountability.

What will you learn on the course?

  • Situation Analysis – what are the external factors affecting your business
  • SWOT Analysis – taking a look at your business
  • Understanding your customers
  • Market research – how to conduct it and why it’s important
  • Writing a marketing plan – take you through steps so you can write your own plan

You will gain insight and knowledge to work on your strategic marketing plan.

If you are interested in this course please contact us today or if you prefer a 1-to-1 training session please let me know.

 

The workshop is led by Paula, owner of Perception Marketing with years of experience in marketing, she has worked for large corporates and helped small businesses too.  Paula will provide insight into the steps you need to take to develop a marketing strategy and plan. She’ll make sure you will be armed to ensure your business has a purpose and you achieve your objectives.

Digital Marketing Workshop

Digital Marketing Simplified

Do you use email marketing to communicate with your clients and prospects? Do you have Facebook and Twitter business pages?  Do you understand what content marketing means?  Our 1 day workshop will give you an overview of everything digital, empowing you with the knowledge to implement various digital marketing strategies as part of your marketing plan.

In the workshop we’ll help you gain a clear understanding of:

  • Email Marketing – how to set up an email campaign, systems to use
  • Social Media: Facebook & Twitter – how to get started, get followers, advertising
  • Other social media – Instagram, Pinterest, LinkedIn
  • PPC – Pay per click advertising
  • Website Review – what key things you need to have on your website
  • Website Landing pages – A/B split testing – why important
  • Data & Data Protection in a digital world
  • Video – top tips and why a growing area
  • Content Marketing – why content is still king

With digital marketing insight you will be able to implement various digital marketing strategies or at least have a greater understanding.

Contact us today to book your place.
The workshop is led by Paula, owner of Perception Marketing.   I have worked in marketing for over 20 years working for large companies in London including Financial Times and John Wiley.  My aim is to share my marketing knowledge and insight with small business owners in order to help small businesses succeed in this fast-changing digital world.
Wordpress Workshop

WordPress Simplified

The course is great if you want to learn how to build a new website using WordPress.  We will show you how to build a simple website or blog that you can manage without the expense of a web designer – all in one day.  All you need is a laptop.

On this workshop, you will gain an understanding of:

  • WordPress – an introduction – difference between .org and .com
  • How to set up a WordPress website with your internet service provider
  • How to publish posts, pages, images
  • Themes – what does it all mean? How can you use them
  • Plugins – what does it all mean? how can you use them
  • Search Engine optimisation – how to do it and improve your rankings
By the end of the workshop you will be able to create a professional looking website that you can update and change when required.
Dates to be confirmed
Contact us today if you are interested in this workshop or if you would prefer one-to-one training.
The workshop is led by Paula, owner of Perception Marketing.   I have worked in marketing for over 20 years working for large companies in London including Financial Times and John Wiley.  My aim is to share my marketing knowledge and insight with small business owners in order to help small businesses succeed in this fast-changing digital world.